I’m usually pretty blunt when it comes to gear not making you a better photographer. In fact, there’s even a section of this site dedicated to emphasizing that no gear will improve your photography. However, there are times in the photo industry when products appear on the market that really change the creative dynamic of what you can do with lighting while making it more affordable and easier to accomplish.
Let me preface everything I’m about to say with this: I’m not a food critic, I’m not going to start a blog to review food, and I’m not an expert in anything involving finite textures and seasoning ratios. I prefer to reserve my area of expertise in photographic lighting, and if it somehow involves food, even better.
I regularly teach workshops, attend tradeshows, and stay up-to-date with what’s being discussed on other photo blogs. One common term that I’ve noticed is often associated with soft light is “beautiful.” I’ve remained mum on the subject for some time, even though I strongly disagree with it. Well, here’s the thing: there’s nothing inherently beautiful about soft light, or any light for that matter.
As you may have noticed, I took a lengthy break from the blog recently, mostly for the holidays. But I’ve also been working on some big (and cool) projects over the last few weeks. The biggest by far is the new LP180 Flash my company is launching this year!
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